Eastern Education Group Automates 400 Interviews in 7 Hours with Niico
- Case studies
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400 interviews scheduled automatically - two weeks earlier than usual
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All bookings completed in just 7 hours, saving nearly a full week of manual admin
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Eliminated bottlenecks in the interview scheduling process during a critical window
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Boosted awareness and confidence in AI among staff, shifting perceptions from threat to support
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Freed up staff time to focus on higher-value tasks and applicant experience
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Prevented the risk of missed interview opportunities and unfilled enrolment spots
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Delivered a reliable and repeatable scheduling process at scale
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Ensured business continuity and supported future student enrolment
Overview
Eastern Education Group is a leading college group made up of three Further Education colleges,
serving learners across the East of England to ensure that students of all ages and abilities receive empowering learning experiences and support for meaningful career pathways. The Group has expanded to reflect its growing educational offer, now spanning from primary education, further and higher education, adult learning and apprenticeships. Whether supporting learners into university, the workplace, or upskilling later in life, the Group is committed to delivering outstanding education at every stage.
The Challenge
Faced with limited capacity and mounting demand, Eastern Education Group’s admissions team was struggling to keep up with the volume of interview scheduling tasks during peak enrolment periods. The manual process of coordinating availability, sending invites, and confirming interview slots across multiple departments left staff stretched and critical deadlines at risk.
What We Did
Niico partnered with Eastern Education Group to automate their interview scheduling process during a high-pressure period in the admissions cycle. With limited time and capacity, the team needed a way to handle bookings at scale without manual admin. Niico deployed an intelligent scheduling bot that seamlessly managed availability, coordinated bookings with applicants, and sent confirmations, all without requiring staff to intervene. This allowed the team to run a critical part of the admissions process in the background, without impacting day-to-day workload.
I don’t think we would have any interviews scheduled at all if it wasn’t for the automation. We got 400 interviews scheduled two weeks earlier and in 7 hours by the bot, that would have taken us a week to do previously. We are starting to build an increasing awareness about AI across the teams who didn’t realise what it could do to help them, and calm fears that the intent is not to take over their roles but to complement them.
Eastern Education Group
